Trend Watch: What's Hot for 2009?
Guru of Cool Forecasts the Future From Food to Fashion
Happy New Year! It's time to say goodbye to 2008 and welcome the new trends of 2009.
Jane Buckingham, the president of the market research firm the Intelligence Group, forecasts the future of cool, from food to fashion.
The economy will shape trends by forcing people to be more creative, says Buckingham. People won't buy as much, so Buckingham predicts we'll see more homemade fashion, unique accessories and bright colors to keep away the blues.
Hot Color: Orange
The hot color for 2008 was purple, a rich and regal hue. Buckingham believes orange is the new color of 2009.
"I think we're going to be seeing a lot of brights because even though people are sad, they want to put on a happy face and the big color that's working right now is orange," she said. "But I think we're also going to be seeing a lot of blues, greens and pinks."
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